Author Archives: The ZoomInfo Team

About The ZoomInfo Team

ZoomInfo has been a B2B data front-runner for more than a decade. We're constantly engineering technologies to make our business information second to none. ZoomInfo creates just-verified, detailed profiles of 95 million businesspeople and seven million businesses. We make our data available to you through powerful tools for lead generation, prospecting and recruiting.

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Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

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ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

10322790_782666168424167_4947296355613569515_n Stop by booth #504 to learn how ZoomInfo can help your company:
  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!
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james

Get More Out of Prospecting! ZoomInfo Will Tell You How at RecruitaCon – Amazon

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james

Come see James Hannoosh present ‘Dodging the Recruiting Roadblocks!’ on August 12, 2014 at RecruitaCon – Amazon!

Hiring the right candidate can be difficult. James will explain how to avoid the common roadblocks of recruiting to get more of the right prospects in your pipeline. Continue reading
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Simple Steps to Empower Your Sales Team

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The Usual Method

Sales force compensation is the largest marketing investment for most B2B companies. In fact, U.S. companies spend over $800 billion on it each year. Traditionally, sales teams have been incentivized a bit differently than the rest of employees. They are on the front lines talking to customers, battling to bring in revenue for your company. Their efforts have been quantified based on the revenue they bring in. We often think of sales people as a different breed of employees: competitive, driven, and motivated by money. Continue reading

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5 Steps to Structuring Your Marketing Strategy

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Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:

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alignment

The Importance of Sales & Marketing Alignment

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alignment

Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.

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The Importance of B2B Lead Nurturing

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What is Lead Nurturing?

Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.

Why Nurture Leads?

73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.

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The Value Of Big Data

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value-of-big-dataWhat is Big Data?

Big Data encompasses all of the structured and unstructured data that can be found, measured, and analyzed. Where is this data coming from? It can be found through transactions, social media, sensor and M2M data, federal, state, local, and public records, and a variety of other sources. Big data includes all of the information people populate manually as well as the information that can be found about people and businesses. The amount of personal and enterprise information available is growing exponentially in an increasingly technologically-driven world. So what’s the big deal about big data? It isn’t just about dealing with more data than before – big data is characterized by velocity, variety, and variability (the 3 V’s). Continue reading
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Are You a Data-Driven Marketer?

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If you are a marketer or a person working in technology sector, you must have come across the phrase "Big Data" numerous times. Around 2011, McKinsey coined the term "Big Data" but the concept would not be new to anyone who has been present in the internet era. While everybody is talking about Big Data, we are also trying to understand what it means for our businesses. For a business in healthcare, it might mean predicting an epidemics even before it might occur; for a business in manufacturing, it might help improve the productivity; for a retail business, it might help in telling us beforehand which product would do well even before they are produced. And so on... Continue reading
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Exciting Product Release for ZoomInfo Connect!

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Some of you might remember my post from a few months back here. Last few months, we have been hard at work, trying to build a better product that can help Small Businesses in their lead generation efforts. We conducted a number of surveys (thanks to all of you who took time out to fill it!) and talked to a number of our Connect customers to better understand their usage and needs. This is only the first step in making the product better. We are committed in helping your businesses grow, and we would love to hear from you, if you have any further suggestions. ZoomInfo Connect is a growing community of users, and if you are interested in finding more about it, give us a call or write to us. Today we are releasing a few features and here is a brief highlight of what you will find in your product today -  Continue reading
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Key LinkedIn analytics to gain your page insights

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LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page's performance better and use it to drive prospects to your business. Even before LinkedIn launched analytics tab, it provided page insights for the company pages. However, the insights were not as detailed as the analytics and page insights are now. In fact, there are a few elements such as clicks, likes, engagement %, that are common to both analytics and page insights. It might be that eventually LinkedIn would combine these two and make one page, but for now, I thought it would be helpful for our readers to make a note of few metrics that can help them understand the useful metrics for their pages. Continue reading
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