If you are a marketer or a person working in technology sector, you must have come across the phrase “Big Data” numerous times. Around 2011, McKinsey coined the term “Big Data” but the concept would not be new to anyone who has been present in the internet era. While everybody is talking about Big Data, we are also trying to understand what it means for our businesses. For a business in healthcare, it might mean predicting an epidemics even before it might occur; for a business in manufacturing, it might help improve the productivity; for a retail business, it might help in telling us beforehand which product would do well even before they are produced. And so on…
But what would it mean for a marketer? Marketers are obsessed with knowing their customers better. They are interested in retaining their customers as well as finding new customers all the time. At ZoomInfo, we believe that the core of marketing in this technology-driven age is the data. It provides the solid foundation for a high ROI marketing strategy. Thus, we set out to write a guide that would help marketers to think about their data in a constructive ways.
This guide is aimed at helping marketers build a data-driven marketing strategy for their organizations. More than ever, marketers are required to demonstrate ROI on their marketing investments and and they need to provide a proof of their contribution towards sales. That is why a modern marketer needs to understand the use of data, lead intelligence, analytics and reporting. Implementing a data strategy can seem to be daunting at first. But this guide will help you understand the various aspects of data-driven marketing that you need to know while using data for your organization.
It covers all the concepts necessary for putting your database to a meaningful use and increase ROI for your marketing efforts. In addition, it is meant to serve as a useful reference by providing data strategies that marketing teams can implement when looking for ways to build lead intelligence.