marketing-messages

3 Ways to Make Your Marketing Messages Standout

Marketing messages are not just in your inbox anymore. Look around – they’re everywhere. In fact, according to AOL & Nielsen, 27,000,000 pieces of content are shared each day! So, what does it take to gain your prospects’ attention and maintain their interest?

With that question in mind, ZoomInfo recently teamed up with To The Point Marketing for a webinar, “How to Use Data to Make Your Marketing Standout.” Continue reading

buyer-personas

How to Differentiate Your Products & Services

In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading

marketing-myths

The Top 5 B2B Marketing Myths

Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.

Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Continue reading

How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

Continue reading