As a marketing professional, your default setting may be crisis mode. Low budget? High expectations? A lot of competition? We’ve all been there. Continue reading
In the age of the internet, transparency rules. Instead of taking financial advisors on their word, customers are going online to check credentials, performance, reviews and more. In order to be successful, advisors need to make sure they stand out from the crowd.
So how do you compare to the competition? Are your licenses and qualifications up to par? Can you explain to prospective clients how your remuneration isn’t a conflict of interest, and that you have their best interests at heart? These are only some of the critical issues that financial advisors need to keep at the top of their heads when engaging with prospects. Continue reading
It’s a familiar story. You connect with a sales prospect and the conversation goes well, but then a few days later, the trail goes cold. Now what? Continue reading
Commonly used by sales and marketing professionals, buyer personas are profiles of their best buyers – created by combining the traits, characteristics and behaviors of their most active customers. These profiles are then used to help align communications with their personas’ motivators, values, goals or fears. You can borrow this same principle to create job candidate personas for recruiting. Continue reading
Every sales rep wants the secret to cold calling success, so they can connect with prospects and close deals faster. While there is no magic formula for cold calling, it does get easier if you keep the following “secrets” in mind. Continue reading
Let’s get this straight: your B2B leads have different needs and interests. But after countless conversations, you’ll notice some similarities.
In order to turn more leads into sales, you need to truly understand who you’re speaking with, and how you can help. With this in mind, we put together a list, which outlines how to sell to common lead personalities. Continue reading
There’s no secret to running a successful campaign. However, if you can answer a few key marketing questions, you’ll be off to a good start. Continue reading
As a B2B sales professional, you know the time it takes to hunt down the right prospects and convert them to customers. After all, successful prospecting is at the heart of your job. Start off on the right foot with these six sales prospecting tips: Continue reading
The state of the workforce is rapidly changing. Given the health of the economy, population demographics, social issues and more, it’s no wonder why employment is so volatile.
In order to navigate this constantly shifting landscape, recruiters need to stay abreast of these changes. And with the generational differences of the Millennials vs. Boomers, this is especially important. Continue reading