This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.
During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Continue reading
ZoomInfo is sponsoring the SiriusDecisions 2015 Summit in Nashville, Tennessee from May 12-15.
Stop by the ZoomInfo booth at the SiriusDecisions 2015 Summit to learn how we can help you grow and outperform your competition. Continue reading
What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading
Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading
What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.
Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading
The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source: CEB). Not only that, but more people are now involved in the decision-making process. Continue reading
Are you attending the Salesforce World Tour in Boston on April 9? If so, don’t miss our session, “Data, data everywhere… Insights to actions.” Continue reading
Shorter Lead Forms = Higher Conversion Rates
Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:
- Short (5 fields) conversion = 13.4%
- Medium (7 fields) conversion = 12%
- Long (9 fields) conversion = 10%