As the Vice President of Growth at ZoomInfo, there have been several instances where I have found myself reflecting on my role and the relevance of growth managers in today’s business environment. ZoomInfo has been on a significant growth trajectory lately, which has led me to explore several variables that impact B2B growth. Continue reading
Marketing tips are a dime a dozen. And yet, we’re always looking for more.
It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email. Continue reading
Financial advisors always need to be on their A-game. Consequently, the financial sector faces high turnover as reps burnout from stress, exhaustion or no feeling of accomplishment.
So, how can managers help a new financial advisor succeed?
Did you know 75% of B2B buyers and 85% of C-level/VP executives use social media to make purchasing decisions (source: IDC)? Yet, many sales leaders fail to recognize social media as a viable tool to grow business. Combined with traditional prospecting methods, social selling can yield powerful results. Continue reading
As a marketing professional, your default setting may be crisis mode. Low budget? High expectations? A lot of competition? We’ve all been there. Continue reading
In the age of the internet, transparency rules. Instead of taking financial advisors on their word, customers are going online to check credentials, performance, reviews and more. In order to be successful, advisors need to make sure they stand out from the crowd.
So how do you compare to the competition? Are your licenses and qualifications up to par? Can you explain to prospective clients how your remuneration isn’t a conflict of interest, and that you have their best interests at heart? These are only some of the critical issues that financial advisors need to keep at the top of their heads when engaging with prospects. Continue reading
It’s a familiar story. You connect with a sales prospect and the conversation goes well, but then a few days later, the trail goes cold. Now what? Continue reading
Commonly used by sales and marketing professionals, buyer personas are profiles of their best buyers – created by combining the traits, characteristics and behaviors of their most active customers. These profiles are then used to help align communications with their personas’ motivators, values, goals or fears. You can borrow this same principle to create job candidate personas for recruiting. Continue reading