Last week, ZoomInfo sponsored and attended the SiriusDecisions Summit in Nashville, Tennessee. At the conference, our team had the chance to chat with attendees and learn from the best in the industry. Now that we’re back in the office, we’re excited to share our insights with you. Continue reading
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading
ZoomInfo is sponsoring Sales Velocity 2015 in Denver, CO on June 16.
Have you registered for ConnectAndSell’s Sales Velocity 2015? We’ll be there, along with all levels of sales and marketing professionals. Join us for more information on how to empower your organization with technology. Continue reading
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Continue reading
Sales prospecting is not easy. Just ask any sales rep, and they’ll tell you how many times they had to call or email a prospect to reach them. And of course simply reaching them via email or phone doesn’t guarantee a sale. So, how can you improve your sales prospecting efforts to ensure you reach your contact on the first attempt? Continue reading
This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.
During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Continue reading
What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading