This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.
Happy Thanksgiving! We know you’re probably as excited as we are to celebrate with friends, family, and great food. But before the big day, we’d like to take a moment to reflect on the many other reasons we have to give thanks. Continue reading
Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading
The benefits of account based marketing (ABM) may seem too good to be true. But trust us – this strategy delivers significant results. In fact, when you focus your efforts on a defined set of target accounts, you’re more likely to generate revenue and meet other strategic goals. As an added bonus, you can also personalize your messages. Continue reading
You may already know your buyer personas inside and out. But what about your sales prospect personas?
Think about it this way – you spend hours on the phone reaching out to potential buyers. In that time, you’re bound to notice some similarities. So, take advantage of this fact. Since it’s your job to connect with these people, it helps if you understand their different personas and how to sell to them. Continue reading
Well-meaning colleagues love to give their input. However, the B2B industry has changed a lot in recent years, so some sales advice is better ignored. Continue reading
Hacking growth can be a wild beast to tackle. The vast majority of information available online is around B2C growth hacking covering topics such as user acquisition, retention, CTA optimization, content, social marketing and viral adoption. While this works perfectly well for the B2C world, where do B2B growth hackers fit in, and how do they figure out which growth tactics are relevant for their business? Continue reading