As a sales or marketing professional, allocating your marketing budget between inbound and outbound approaches can be tough. By measuring the ROI of each method, you can make an educated choice about the best marketing mix. Continue reading
The following blog post was written by Molly MacDonald, Managing Editor at InsightSquared.
In a recent report conducted by Salesforce and the Sales Management Association, 63% of executives said their organizations were ineffective at managing their sales pipelines. For companies who fall in that 63%, this is a huge missed opportunity. Continue reading
In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading
Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.
Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Continue reading
In order to be successful, sales reps need to engage their leads at every stage of the funnel. But first, they need to identify the right contacts and get them on the phone. Simple, right? Continue reading
Last week, ZoomInfo sponsored and attended the SiriusDecisions Summit in Nashville, Tennessee. At the conference, our team had the chance to chat with attendees and learn from the best in the industry. Now that we’re back in the office, we’re excited to share our insights with you. Continue reading
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.