5 Key Takeaways from SiriusDecisions Technology Exchange #SDTechX

Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading


[Part 3 of 4] Improving Candidate Response Rates: How to Customize Recruiting Emails

This is part three of our four-part series on how recruiters can increase candidate response rates. Last week, you learned more about creating compelling subject lines and leveraging connections. This week, we’ll discuss the importance of customizing your recruiting emails. Continue reading


The 5 Types of Sales Prospect Persona Profiles [Infographic]

You may already know your buyer personas inside and out. But what about your sales prospect personas?

Think about it this way – you spend hours on the phone reaching out to potential buyers. In that time, you’re bound to notice some similarities. So, take advantage of this fact. Since it’s your job to connect with these people, it helps if you understand their different personas and how to sell to them. Continue reading


[Part 2 of 4] Improving Candidate Response Rates: How to Write a Targeted Email

This is part two of our four-part series on how recruiters can increase candidate response rates. Last week, we talked about utilizing the right medium and knowing your candidate personas. This week, it’s all about writing targeted emails, crafting perfect subject lines and leveraging connections.

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growth hack

The Growth Conundrum in Enterprise vs Consumer

Hacking growth can be a wild beast to tackle. The vast majority of information available online is around B2C growth hacking covering topics such as user acquisition, retention, CTA optimization, content, social marketing and viral adoption. While this works perfectly well for the B2C world, where do B2B growth hackers fit in, and how do they figure out which growth tactics are relevant for their business? Continue reading


Top 8 Marketing Trends that Define 2016

marketing-trendsMarketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading