How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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5 Ways to Improve Your Sales Prospecting

Sales prospecting is not easy. Just ask any sales rep, and they’ll tell you how many times they had to call or email a prospect to reach them. And of course simply reaching them via email or phone doesn’t guarantee a sale. So, how can you improve your sales prospecting efforts to ensure you reach your contact on the first attempt? Continue reading


Top 10 Tips for Executing Successful Webinars

Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading