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Break Through the Clutter: Email techniques that command candidates' attention

Thursday, June 22, 2006
1:00 PM EDT/10:00 AM PDT

With guest speaker Shally Steckerl
Research Manager, Microsoft, and Founder JobMachine.net


In today's cyberworld how does your message get through all the clutter to potential candidates? Shally Steckerl, an authority on internet search and a pioneer in recruitment intelligence, offers compelling strategies to get your message seen and read
amidst all the noise.

Learn:

  • How to approach passive candidates with proven email templates
  • To create compelling subject lines and personalize your emails
  • What results to expect from email campaigns and how
    to improve them over time
  • Pointers on what to include in your emails
  • Simple steps to developing a successful email campaign
  • Zoominfo demo of our JobCast tool that can help you
    target, e-mail and qualify potential candidates

About Shally Steckerl
Shally Steckerl is the Research Manager for Microsoft's Central Sourcing Organization and Founder of JobMachine.net, a leading edge recruitment intelligence website. Shally's extensive business experience includes consulting with industry leaders including Google, Wal-mart, Disney, Coca-Cola, Cisco and Motorola. He is also the acclaimed author of the ERE's Electronic Recruiting 101 Book and winner of the 2005 Recruiting Research Blog of the Year.

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