Bruce Spurr is president of Pioneering Innovation Inc.The firm is a communications, marketing, and software development company focused on using the Internet to leverage businesses. Clients include: SMB (small medium businesses) Corporate enterprise Government (all levels) Non-profits Crown corporationsServices Bruce provides at the firm include:Internet Marketing- How to get more hot prospects to your site.Visitor Conversion Strategies- Turning your hot prospects into action takers.Custom Web Application (software) Development- Creating applications from the ground up that meet your objectives.Information Architecture- Effective layout and navigation of your content.Needs Assessment- What do you really want? Is it what you need?Multi & Rich Media (Flash)- Creating sticky web solutions and using rich media to tell great stories.Enriching the User Experience (usability testing)- Keeping your visitors engaged with your site till they take action.Design Evaluation- Turn them on, not off! Unleashing the power of visuals.Copy critique and writing- Using an economy of words that pull. (ie. say it fast and well)Stacked Marketing Strategies- Using your other marketing strategies on the web (PR, radio, etc).Fused Marketing Plans- Combining traditional and online marketing to leverage results.Evergreen Content Strategy- Changing your website’s underwear; keeping it fresh and interesting.
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