Sales Centric Marketing & Research Strategist
A 20 year veteran seeking a senior management position with a marketing service company specializing in local search. My background is a solid blend of strategic business planning, client relationship management and sales development targeted at nationally branded SMBs within a dynamic, face-paced Agency environment.
Most recently Jeff was Vice President, Account Planning – with the Wahlstrom Group. While there, he achieved strategic growth on $225 million in traditional and interactive business. Led a team of 8 Account Planners and research management. Built senior level relationships with executives at Enterprise Rent-A-Car, GE, Nationwide Insurance and Sears. Generated +$3 million in organic sales. Key new business principal yielding over $25 million in sales. Centralized media planning and research best practices across the Agency network. Controlled large scale quantitative and qualitative research studies for 100+ clients. Directed targeted sales campaigns for +300,000 SMBs
Prior to Wahlstrom, Jeff was the SVP of Marketing at the world’s largest Yellow Pages agency with 1,770 clients, 800 employees, 15 sales offices and $540 million in billings. He led interactive services, creative, art production, corporate marketing, marketing support and research teams supporting the 6th largest sales force. He coached and nurtured 7 direct reports / 85 employees in multiple locations while providing strategic direction to North America, Europe and Asia Pacific.
As a senior management professional at the third largest marketing services and interactive agency, Jeff generated 272% in new revenue with internet sales. while posting an 11.8% improvement on $4.6 million in expenses.
Prior, he held VP, Regional Manager and VP, General Manager roles, leading upwards of 140 employees, achieving 97% client retention and increasing billings by 125% and revenues by $1.1 million.
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Wahlstrom Group
