Formerly a journalist, TV program writer/ presenter, PR professional & Head of PR in UAE federal & Dubai Government Institutions, I have more than 20 years of experience in the business. I am a media graduate from UAE University and was part of the team that launched Sharjah TV and worked with Bahrain TV as a programme writer and presenter. My journalistic experience included working with Al Ayam and Akhbar Al Khaleej newspapers in Bahrain. I also edited Al Usrah weekly magazine, Dubai. My career in Bahrain also included working as the head of the PR & media team in Bahrain University when I launched the Bahrain University monthly magazine.
As a PR professional, I worked with 2 major PR agencies in Dubai, Bates Pan Gulf & ASDD'A, as an Arabic Copywriter and Senior Account Manager, handling major government accounts such as Dubai Shopping Festival, Dubai Summer Surprises, Dubai Chamber of Commerce & Industry, Department of Economic Development (DED), Dubai and Department of Tourism & Commerce Marketing (DTCM), Dubai.
I have headed the Public Relations department of Emirates Post, playing a major role in launching & enhancing the Emirates Post brand through PR & communication activities in which I initiate & launched the Emirates Post magazine ‘Nawafith’.
I have also headed the Public Relation & Communication Department in Dubai Shopping Festival office where I was in-charge of promoting the event in the local, regional & international market. I was also a spoke person during the events, exhibitions & road shows in UAE & abroad.