Laura Mitchelson is the Founder and Co-Owner of Amber, an independent consultancy which was established in 2005 to provide strategic planning support to multinationals mainly in the manufacturing sector in China. Laura has lived in China since 1994 and since then, has worked in a number of roles, all the time assisting and advising foreign companies in this market on their China strategy. She has worked with hundreds of SMEs and multinational corporations in China helping them to improve their understanding of their markets in China and continues to be fascinated by the developments that are taking place here.
Laura is a member of the Society of Competitive Intelligence Professionals and holds an advanced qualification in Marketing and Social Research. She writes frequently for China business magazines and journals and regularly contributes to commercial forum on China.
Her current role splits between developing business at Amber with a focus on client prospecting, PR and strategic partnerships; and directing research.
Laura was previously Deputy Director at the China-Britain Business Council where she oversaw the delivery of market research and consulting services from 8 offices in Mainland China before establishing Amber. She is a British national and speaks fluent Chinese.
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