Scott is Vice President of Seroka, a full-service advertising, marketing and public relations firm in Wisconsin. Scott is heavily involved in new business development, strategic planning and agency operations. When engaging a new client, Scott’s modus operandi is to submerge himself into the heart of a company, which goes far beyond familiarizing himself with products, services, competitors, etc. Scott probes into the company’s culture, brand, vision, structure, politics and leadership. He believes that these dynamics are the true drivers of success or failure. Aside from getting to know everything about a company, Scott also talks to vendors, business partners, distributors and end users. He wants to know what people are saying and what obstacles may be standing in the way of growth. Scott facilitates several different workshops through Seroka Professional Training (a division of Seroka), including: 360 Research – Getting the Full Picture, 8 Steps to a High-impact Marketing Campaign, 7 Steps to a High-impact Public Relations Campaign, How to Position Your Brand Before Your Competitors Do and Turning Satisfied Customers Into Loyal Customers. Scott also facilitates an engaging, eye-opening, proven-effective, three-day Leader Effectiveness Training workshop for people in management positions.
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Gordon Training International
