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Photo of: Ed Cassidy

Ed Cassidy

Vice President, Communications and Event Marketing

USA Today
McLean, VA
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Ed's profile was created using:
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Employment History

  • Vice President, Communications and Event Marketing
    USA Today
  • Marketing Director
    St. Petersburg Times
  • Marketing Director
    The Tennessean
  • Publisher
    HONOLULU Magazine
  • Vice President, Marketing
    SpectraFilm
  • Partner
    Cassidy Watson Associates
  • Publicity and Promotion Manager
    American Cinema
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Board Memberships and Affiliations

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Certifications

No certification information is available.
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Education

  • BA and MA, Communications
    Syraucse University
  • College Prep, College Prep
    Punahou Academy
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Biography

Senior Marketing professional with accomplishments reflecting innovation, imagination and initiative. Proven leadership with outstanding communication, negotation, collaborative and interpersonal skills. Demonstrated ability to introduce deadline-drive concepts, products and services with return on objectives. Expert in quickly assessing market changes and responding to competitive pressures, with expertise in: brand development; strategic planning; promotions; department and staff leadership; event marketing; campaign strategy and execution; public relations; and marketing collateral and corporate identity. Frequent guest speaker and conference presenter. Published recently in PressTime, Media Week, AdAge, NAA Journal and INMA Quarterly. Contributed regular entertainment columns, commentary and features to St. Petersburg Times, Nashville Tennessean and HONOLULU Magazine. Author of "Hawaii Trivia" (Rutledge Hill Press).

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