Joe Spencer is a international eBusiness consultant with intensive consumer electronics and travel industry experience.He is currently Strategic Operational Director at EasyToBook GmbH, based in Zurich Switzerland. He leads strategic and operational initiatives critical to the on-going growth in the online travel industry. Initiatives include creating new strategic partnerships, expanding hotel inventory, evaluation and planning of several new products, redefining marketing channel strategy, and reorganization business processes to increase efficiency and scalability.Previously he was Global Web Manager at TomTom International BV, Amsterdam, the Netherlands. He managed the Web Team, with responsibility of managing, executing and evaluating all TomTom's web communications.Prior to that, he was Consumer Electronics Web Manager at Philips Interantional BV, Amsterdam, the Netherlands. He managed a six-member central web management team, which maintains 28 localized B2C and B2B consumer electronics product catalog websites and 2000 Microsites, featuring product promotions, for 28 European countries.
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