Major League Baseball

Industry:	Sports Teams & Leagues
Employees:	120

Description

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events.

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News Archive

All Five Living U.S. Presidents to Appear in Special Video Prior to Major League Baseball All-Star Game on FOX. Women's Health Weekly; 7/23/2009 ...ceremony prior to the 80th Major League Baseball All-Star Game on FOX, Tuesday...ceremonial first pitch (see also Major League Baseball). The Presidential video...who are being recognized by Major League Baseball and PEOPLE magazine for their... ...more

One A Day and Major League Baseball Once Again Team Up To Strike Out Prostate Cancer. PR Newswire; 6/16/2009 ...about this important cause, Major League Baseball All-Star pitchers John Smoltz...that success, One A Day and Major League Baseball will again make a $10 donation...is extremely important to Major League Baseball, and we're thankful for... ...more

Tommy Bahama Announces New Co-Branded Collection of Limited Edition Major League Baseball Apparel. PR Newswire; 10/13/2009 ...has signed an agreement with Major League Baseball Properties to create a co...shirts custom designed for Major League Baseball. (Photo: http://www...proud to be associated with Major League Baseball on this project," said Terry... ...more