Kellogg Company

Industry:	Food, Beverages & Tobacco, Food & Beverages
Ranking:	Fortune 500, Russell 3000
Revenues:	$11.8 Billion
Employees:	26,500

Description

Kellogg Company (Kellogg) together with its subsidiaries, is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. These products were, as of February 22, 2008, manufactured by Kellogg in 18 countries and marketed in more than 180 countries. Its cereal products are generally marketed under the Kellogg’s name, and are sold principally to the grocery trade through direct sales forces for resale to consumers. The Company uses broker and distribution arrangements for certain products. In January 2008, the Company announced that it has acquired The United Bakers Group, a cracker, biscuit and breakfast cereal producers. In June 2008, Kellogg announced that one of its majority-owned subsidiaries has acquired substantially all of the assets of Zhenghang Food Company Ltd. In September 2008, it acquired Specialty Cereals Pty Limited.

Products & Services

cereal, food, pop-tarts toaster pastries, keebler cookies, snacks, rice krispies

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News Archive

Kellogg Company Dedicates Expansion of Premier Product Development Institute U.S. Newswire; 9/29/2009 ...PRNewswire-FirstCall/ -- Kellogg Company (NYSE: K) today held a dedication...Kellogg Institute in 1997, Kellogg Company has seen net sales double from...foods," said David Mackay, Kellogg Company president and CEO. The significantly... ...more

Kellogg Company Dedicates Expansion of Premier Product Development Institute. Biotech Week; 10/14/2009 Kellogg Company (NYSE:K) today held a dedication...and consumers worldwide (see also Kellogg Company). Since the opening of the W.K. Kellogg Institute in 1997, Kellogg Company has seen net sales double from $6... ...more

Kellogg Company Supports Haiti Earthquake Relief Efforts with $250,000 Grant to American Red Cross. Food Weekly News; 1/28/2010 Kellogg Company announced a $250,000 donation to...Citizenship Fund, the charitable arm of Kellogg Company. "This disaster has devastated what...vice president of corporate affairs, Kellogg Company. "The situation for the people of... ...more