Aire ServÂ

Description

We do not own or control their business; we simply provide a proven and logical way to run a cooling, heating and indoor air quality company and help them put it in action. The independent company owner still controls the day to day operations and decisions in their business.

What is the difference between a franchise and an association?

Most associations offer a seminar format to teach you a variety of business topics from many different sources. Some of these trainers compete or even conflict with each other. Aire Serv® offers specific systems that complement each other and are part of an integrated system. Whether it is generating the business, selling the calls, installing the products, or tracking productivity, each of our systems supports the other.

Our national brand building is also something you won't find with an association. Building a brand is much easier in the franchise network where everyone focuses on the the same image and message.

We have personal coaches that help you implement these processes into your business, instead of letting you try to figure it out yourself. As one franchise owner put it: "The associations give you all of the pieces of the puzzle, Aire Serv® gives you that puzzle already assembled in a useable format."

Why is running a business so difficult? I am excellent at the technical side of the business, but I can't seem to find other people like me.

Being great at the technical end of the business doesn't automatically qualify you for running a company that performs this type of work. Don't assume that if you are a great technician, you have the skills to build a great business. On the contrary, some of the best heating and cooling business owners are not technical.

If you can't perform the work yourself, you have to manage other people to get the work done for you. A person who can hire, train, motivate, and manage other individuals well can build an organization through the efforts of other people. A person who can only do the work will never grow beyond his own skills. They need a system to help them accomplish this.

There is hope for people who started out as technicians to achieve the desired results. Your business must run on proven systems as if it were to be duplicated 100 times in multiple locations. When you accomplish this, you will have a company that will run on processes and systems, not on the skills of individual people. Then you simply hire people and teach them the systems, and manage the systems - not the people.

Aire Serv® has developed the systems exclusively for use by cooling, heating, and indoor air quality companies that have been proven over and over again.

How do I get the customer to pay a fair price? They already complain about the prices I charge.

Aire Serv® has a step-by-step system called "The World Class Frontline Service Cycle" that is a predefined process for every interaction any person in your company has with a customer.

It's not about raising the price; it's about increasing the value you deliver to the customer - perceived and real.

The entire process is detailed and scripted, starting with the incoming phone call and the information that is gathered from the caller. The information that is given to the technician is specific, with exact expectations of what the technician's opportunity is. The technician has a diagnostic, analysis, and recommendation procedure to follow to produce the desired results. Results are then relayed and recorded back to the dispatcher. A follow up cheerleader call is made to the customer immediately to insure the highest level of customer satisfaction, and another is made later to make sure all recommendations have been completed. Even the Aire Serv® invoice and our menu pricing guide are designed as a part of the system to deliver the desired result.

Our processes are designed to produce a consistent customer experience, a specific result, and to reduce variation.

I don't really feel comfortable doing sales, or I don't like being in situations where I feel like a used car salesperson. That's why I can't sell more replacement systems.