Redken

Industry:

Consumer Goods, Cosmetics, Beauty Supply & Personal Care Products

Description

Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.

Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle.

Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:


Protein technology (since hair is composed primarily of protein)
An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
Products recommended exclusively by licensed cosmetologists in professional salons


By 1965, Paula had full ownership of Redken Laboratories, based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.

Learn more about Redken's philosophy on the beauty powered by science.

Products & Services

hair

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News Archive

it's your business The Topeka Capital-Journal; 9/21/2009 ...Beauty Brands, 5820 S.W. 21st, is participating in the "It Takes Guts to End Abuse" campaign with Redken. All proceeds from the sale Redken Guts volume-boosting spray foam through Nov. 1 will go the YWCA Battered Women Task Force. Beauty... ...more

Jean-Pierre Salon Welcomes Redken Upstyling Expert Giovanni Giuntoli. PR Newswire; 10/15/2009 ...PRNewswire/ -- On October 19, 2009 Redken Elite Jean-Pierre Salon will host a...hot upstyling looks for 2010 created by Redken expert Giovanni Giuntoli. Giuntoli is an instructor at the Redken Exchange, the Redken educational center... ...more

50 style ideas! Have a great hair day every day! We have the hottest new trends and ideas for any length and texture.(beauty)(Buyers guide) Seventeen; 10/1/2009 ...a bun. Secure with hairpins SHIMMER & SHINE For evening glitz smooth on a styling with glittery flecks to give your bun pretty dimension try: Redken All Soft Gold Glimmer, $15, redken.com for salons BOHO BRAND Incorporate a French br ...more