Natura Pet Products Inc

Industry:	Consumer Goods, Pet Products
Revenues:	$5.3 Million
Employees:	34

Description

Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"

What they learned won't surprise you. Dogs and cats are healthiest when they eat the whole, natural foods we would eat ourselves: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products. Based on information from this research, Natura's Nutritional Philosophy was developed:


I. Use Only Dog and Cat Food Ingredients Which I Would Feel Comfortable Eating Myself


The bottom line: If I wouldn't eat it, why would I want to feed it to my pet? It is important to understand that the pet food industry is the primary outlet for human by-products. There are ingredients which are allowed to be used in pet foods that are, at best, scary.

Products & Services

healthy pet food

View More Statistics

Site Statistics

Monthly Unique Visitors:	29,543
Site Rank:	60,358
Trust Rating:	Trusted
Stats by

News Archive

The Brighton communications agency is celebrating its 20th anniversary.(AGENCY NEWS) Agri Marketing; 9/1/2009 ...approximately $31.3 million in capitalized billings in 2008, it's client list includes Scottrade, Monsanto, Natura Pet Products, Thermadyne and Clayco Inc. [ILLUSTRATION OMITTED] The agency appoints David Molho as Creative Dir. He's... ...more