Applica Incorporated

Industry:

Consumer Goods, Appliances

Description

Applica Incorporated is a marketer and distributor of a wide range of small appliances for use in and outside the home. Through its operating subsidiary, Applica Consumer Products, Inc., Applica markets products under licensed brand names such as Black & Decker®, company-owned brand names such as LittermaidTM, InfrawaveTM and private label brand names, primarily in North America, Latin America and the Caribbean. The word "Applica" is derived from the English word "appliance" and the Latin word "plicare." An "appliance" is a device or instrument, especially one operated by electricity and designed for household use. The word "plicare" means to fold into one unified whole. That is why innovation in design, development, and marketing of home appliances is not only our primary business but the hallmark of Applica Incorporated. Applica's Black & Decker® Houshold Products division designs small kitchen and garment care appliances under Black & Decker® licenses and markets these products to retailers and distributors in North America and Latin America. Applica also has several other sub-brands including Toast-R-OvenÔ, SpaceMakerÔ, Lids OffÔ and GizmoÔ. Domestically, Applica, with its line of Black & Decker® labeled products, holds a No. 1 market position in several product categories, including toaster ovens and irons. Additionally, Applica manufactures the LitterMaidTM computerized, infrared, automatic self-cleaning cat litter box.

Products & Services

household appliances

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Job Openings

Channel Marketing Manager Hollywood , FL

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Monthly Unique Visitors:	6,104
Site Rank:	245,524
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News Archive

APPLICA CONSUMER PRODUCTS RECALLS BLACK & DECKER SPACEMAKER COFFEEMAKERS DUE TO BURN HAZARD US Fed News Service, Including US State News; 7/17/2009 ...UNITS: About 584,000 DISTRIBUTOR: Applica Consumer Products Inc., of Miramar...recalled coffeemaker immediately and contact Applica for a free replacement brew basket. CONSUMER...For additional information, contact Applica toll-free at (866) 668-4442 between... ...more

Applica Consumer Products Inc. Recalls Black & Decker(r) Spacemaker(tm) Coffeemakers Due to Burn Hazard. M2 Presswire; 6/24/2009 M2 PRESSWIRE-24 June 2009-CPSC: Applica Consumer Products Inc. Recalls Black...Units: About 584,000 Distributor: Applica Consumer Products Inc., of Miramar...recalled coffeemaker immediately and contact Applica for a free replacement brew basket. To... ...more

Applica Consumer Products Inc. Recalls Black & Decker(R) Spacemaker(TM) Coffeemakers Due to Burn Hazard U.S. Newswire; 6/23/2009 ...301-504-7908; or Karen Mellen of Applica Consumer Products Inc., +1-312...Units:About 584,000 Distributor:Applica Consumer Products Inc., of Miramar...recalled coffeemaker immediately and contact Applica for a free replacement brew basket. Consumer... ...more