Description
ResellerRatings has expenses and employees, and is a business. Our business model is successful and our services are in demand. We pride ourselves on having the highest ethical standards, and at no time will we ever alter a company's rating or reviews in exchange for compensation of any kind.
ResellerRatings is in the business of providing market research data to companies, based upon our customer surveys. Companies pay us for analyses of our survey data so that they can better understand what their customers think about many different aspects of their businesses.
We also provide certain premium features to merchants, such as email alerts to alert a merchant when customers submit reviews, and featured merchant advertisements that link to the merchant's reviews page. Any ad that we display for any merchant is not an endorsement by us of that merchant - we no more endorse that merchant than any other on ResellerRatings.com.
If a merchant operates an affiliate program, paying commissions for referred visitors who make purchases on their site, we may sign up for such a program from time to time in order to generate revenue from visitors who visit the merchant's website through our link(s).
Any merchant advertisement will link to the merchant's reviews page on ResellerRatings to give their reviews extra attention, or to the merchant's homepage, and as always, you must make the judgment as to whether you want to purchase from a featured/sponsored merchant or any other, as we will never recommend one merchant over another. Our system simply analyzes the results of customer surveys and displays the data to you to help you make the best decisions.
From time to time, websites may license our ratings and reviews to publish on their own sites. They obtain the data straight from us, and it is unaltered.
Merchants will never have to pay to be listed on ResellerRatings.com. Customers may add companies to the site, and merchants can request to be added. Further, merchants will never have to pay for a complimentary merchant account, granting them access to post rebuttal comments and edit their company contact information.
Again, we never have, and we never will, enable a merchant to alter their rating at ResellerRatings.com, or influence what comments do or do not appear on the site, via compensation to us. Customer comments will only be removed if they do not comply with our published policies and all companies will be treated strictly equally.