LookSmart Ltd

Industry:	Search Engines & Internet Portals
Revenues:	$56.2 Million
Employees:	93

Description

LookSmart, Ltd. is an online advertising and technology company that provides relevant solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search, contextual search, and display advertising via a monitored ad distribution network, and offers publishers a customizable set of private-label open advertiser network solutions. The Company’s application programming interface (API) allows search advertisers and their advertising agencies to connect any type of marketing or reporting software. LookSmart’s revenue sources are divided into three categories: Advertiser Networks, Publisher Solutions and Consumer Sites. On January 2007, the Company sold Net Nanny to Content Watch Inc. On November 2007, the Company sold its FindArticles.com Website.
(Source: 10-K)

Products & Services

advertising, directory, search marketing, commercial search listings products, search engine

News Archive

LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing. Business Wire; 8/10/2009 ...Efficiency, Value SAN FRANCISCO -- LookSmart, Ltd. (NASDAQ:LOOK), the search...return-on-investment (ROI) goals. "LookSmart is focused on delivering search advertisers...said Ted West, CEO and President of LookSmart. "Optimal Pricing is consistent with... ...more

LookSmart AdCenter Named "Best Search Engine Ad Platform" Finalist by Search Engine Watch for Two Consecutive Years. Business Wire; 8/3/2009 ...2009, Booth #609 SAN FRANCISCO -- LookSmart, Ltd. (NASDAQ:LOOK), the search...management company, announced today that LookSmart's AdCenter platform has been named...category for the second year running. LookSmart took the SEW award home in 2008. "LookSmart... ...more

LookSmart Launches SmartRotation, Driving More Revenue for Advertisers. Business Wire; 7/21/2009 ...performing Ad Creative SAN FRANCISCO -- LookSmart, Ltd. (NASDAQ:LOOK), the search...tracking pixel. The new tool, a feature of LookSmart's ad rotation, allows advertisers...General Manager of Advertising Platforms at LookSmart. "While other platforms only offer... ...more