Description
Chalk & Wire has taken a radically different approach that has four distinct pillars:
Direct collaboration with end users (our "core partners") to develop what they need as quickly as possible based on sound research. Reduction of overhead to offer products at the least possible cost. Chalk & Wire uses the tools of communications technology to maintain close communications with its users at very low cost. The company also chooses to avoid expensive marketing tactics, the hallmark of "Dot.coms", preferring to rely on "good word of mouth". A fiscal goal of cost recovery and sustainability of on-going research and development. The company has no venture capital partners, and services no debt. We "take the long-view", aiming to build stable, scaleable software, and offering access at a very low price. The modest return, spread over a large number of users, more than meets the company's fiscal requirements for extended cost recovery and sustained research and development.