Overture

Industry:

Search Engines & Internet Portals

Description

Overture was founded in 1998 and launched as GoTo.Com. In early 2000, Overture began distributing its top 3 listings to several search tools and ISPs including AltaVista, Earthlink, AOL, Netscape and Lycos. The tactic of distributing paid listings became Overture's greatest asset, both to search engine advertisers and to Overture's shareholders. For advertisers, Overture guaranteed listings on the first page of most major search tools for the Top3 bidders under specific keyword phrases. This model made money, a rare feat for search engines back then. Overture also broke the payment barrier for search tools, pioneering a form of the pay for inclusion revenue model that is currently used by many search tools. The bid-per-click revenue model was also adopted by Google in late 2002 when the AdWords program was developed. Since then, Overture has lost several distribution partners to Google and became almost wholey dependant on revenues from MSN and Yahoo. Shareholders sensed Overture's predicament and began bolting from the company, thereby placing the purchase squarely in Yahoo's sights.

Products & Services

commercial search, pay-per-click advertising, search listings, marketing services

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News Archive

OVERTURE LURING MORE PEOPLE WITH COMMUNITY EVENTS.(77 SQUARE) The Capital Times (Madison, WI); 9/17/2009 ...appearance in the tony confines of the Overture Center. During the shorter, "streamlined...with the fun-loving disco band VO5. Overture is hoping that when folks come to watch...VO5 is "popular and very cool," said Overture publicist Rob Chappell. "The community... ...more

HAPPY 5TH, OVERTURE CENTER CELEBRATION ON SATURDAY, BUT "THE NEXT FIVE YEARS ARE GOING TO BE TOUGHER THAN THE FIRST.".(LOCAL) Wisconsin State Journal (Madison, WI); 9/24/2009 ...1.7 million visitors later, Overture Center is hosting a community celebration...to mark its fifth anniversary. "Overture is vital. It's busy. It definitely...to the community in many ways," Overture President Tom Carto said. The celebration... ...more

OVERTURE CENTER LAYS OFF 2 MORE STAFFERS.(77 SQUARE) The Capital Times (Madison, WI); 6/30/2009 Byline: Katie Dean The Overture Center for the Arts, which laid off...positions are being cut. enlarge The Overture Center for the Arts, which laid off...comment to your rating related links * Overture Center for the Arts In an effort to... ...more