Huddle House , Inc.

Industry:	Restaurants
Revenues:	$269.8 Million
Employees:	750

Description

Huddle House provides a constant flow of new and innovative ideas, promotions, and marketing materials to assist franchisees in reaching their two primary goals: increasing customer counts, and increasing ticket averages. We also emphasize branding our image and products through advertising and marketing. We support our franchisees' marketing efforts in many ways. We are constantly striving to improve both local and regional advertising for our stores, utilizing TV commercials and system-wide promotional campaigns to both expand our customer base and keep our loyal customers.

Should franchisees decide to form supplemental co-operative alliances for local advertising, we provide leadership in organizing co-ops, negotiating the media, and preparing by-laws. Also, Huddle House Marketing frequently meets with groups of area store mangers to conduct Marketing-Advertising workshops. We help organize grand openings, negotiate media, and make sure your store effectively "talks to the street." We have developed a comprehensive marketing "Tool Box" featuring all of the print materials required to promote and advertise your business. It includes camera-ready newspaper ads, extensive food shots, planning calendars for your local promotions, and instructions on developing advertising strategies for your specific needs, from developing a budget, to negotiating media buys.

If you're interested in a Huddle House franchise, call 1-800-868-5700 or click here to fill out the information request form.

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SERVERS,COOKS,MANAGERS Jacksonville , FL

Franchise Area Director - Field Position Atlanta Territory Atlanta , GA

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News Archive

Bluebird Diner taking flight for new owners Making Cent$ Irwin's Bluebird Diner. The Virginian Pilot; 9/25/2009 ...opportunity to purchase the diner, which featured one of the last two soda fountains in Chesapeake. "My father owned a Huddle House," said Van Slyke, a Portlock resident who hails from Indianapolis. "I always wanted to be like my dad." Helped... ...more

Restaurant employee charged with robbery Progress-Index, The Petersburg, Va.; 8/19/2009 ...with faking a robbery and stealing the money himself. At 4:15 a.m., Robert Preston Leitch, an employee at the Huddle House restaurant at 3805 Oaklawn Blvd., reported a robbery. Leitch told police that the restaurant had been robbed of... ...more

Restaurant menu writers climb inside diners' heads to get to their wallets International Herald Tribune; 12/24/2009 ...instinct and experience. But the use of menu engineers and consultants is exploding in the casual-dining arena. Huddle House, a family-dining chain with more than 400 restaurants, is rolling out a test menu at 20 restaurants next week... ...more