Description
Girbau attributes its success to its ability to blend the values of a family firm with the professionalism demanded of a multinational company.
The company is 100% owned and managed by the Girbau family. "We aren't merely shareholders who are only interested in the profits. We are a part of the company and our commitment to our customers goes far beyond profit making," declares Pere Girbau, the group's chairman.
"Part of the group's success is down to its ongoing re-investment policy. Girbau's board of directors has never once had any doubts about investing in research and development for new products, in improving and updating production centres and in building its international business, adds co-chairman Antoni Girbau.
"We wish to maintain family values, such as a well done job, commitment, and honesty, and combine them with the professionalism essential to meeting the demands of a company of Girbau's present size.
We are convinced that the mix of a company with the structure of a multinational combined with the relationship which comes from a family business gives us a definite advantage over our competitors" says Mercè Girbau, executive director. "At Girbau our customers are never seen as just another name or number to add to a list of many," explains executive director Pere Girbau Jr.
"Our customer relations policy and personal commitment makes it impossible for us to look on our customers in this way. We are determined to maintain this perception of the clients' culture in spite of the size of our company. We feel it is a question of attitude, of listening to our customer's needs and meeting their expectations.
"The future direction of the company, led by Girbau's new generation, is made clear in its strategic plan. It aims "to provide global solutions in washing and ironing installations based on the company's own products, both in professional sectors and in the market as a whole. At the same time Girbau will support technology to protect the environment and maintain the company's leading position in innovation, quality and service."
"One of our objectives has always been to complement our customers in their business," says Mercè Girbau. So Girbau's growth has been parallel to theirs, satisfying their needs. The company began by manufacturing washing machines but its range of products has grown markedly and currently it has equipment to cover the needs of all sizes of laundry.
Girbau has five production centres: above, Girbau 1 (headquarters), factory producing washers extractors and ironers.
Products & Services
laundry equipment,
commercial
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