In the News & Blogs
ZoomInfo has drummed up a lot of buzz in the news and blogs. Read what journalists, industry gurus and everyday business users are saying about us.
| In the News | In the Blogs | Podcasts / Video |
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Tempt Talent with Creative Recruiting "Recruiters covet the skills and expertise of "passive candidates" – prospects who are not actively seeking a job – but bemoan the trouble it takes to get them to come in for an interview. E-mail solicitations go unnoticed. Cold calls don't get returned. And you're unlikely to find any of these stars at job-networking events. What's more, the current economic climate of gloom and uncertainty is giving top performers little incentive to ditch their seniority and take a risk, no matter how attractive a new opportunity otherwise might seem. Recruiters regularly use Web searches and professional listing services such as ZoomInfo.com to assemble long lists of passive candidates. But instead of sending a mass e-mail, it's more effective to pare the list down to the most qualified candidates, and to better tailor the pitch to individual tastes and interests." |
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Source Candidates? Sure. But Clever Recruiters Are Using ZoomInfo for More "When you're looking for a needle in a haystack - and what recruiter isn't? - use a magnet. The same goes for sourcing candidates and getting a quick primer on who they are and where they've worked. In this case, the magnet is an 8-year-old specialty search engine with the appropriately descriptive name ZoomInfo. Scouring the Web for information on individuals and companies, ZoomInfo gathers it, indexes it, compiles it and presents it in a neat package. Like many search engines, the work is done entirely by computer. So it has limitations. Still, ZoomInfo makes it a snap for recruiters to develop candidate lists simply by entering their criteria. But, says Tad Goltra, VP and GM of ZoomInfo's recruiting business unit, recruiters have found plenty of other ways of using what is rapidly becoming the largest business search engine in the world. "Recruiters are a big part of our business," says the former Monster exec. " |
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Semantic Web Patterns: A Guide to Semantic Technologies "Today, the magic of Google is that it can understand information as is, without asking people to fully comply with W3C standards of SEO optimization techniques. Similarly, top-down semantic tools are focused on dealing with imperfections in existing information. Among them are the natural language processing tools that do entity extraction - such as the Calais and TextWise APIs that recognize people, companies, places, etc. in documents; vertical search engines, like ZoomInfo and Spock, which mine the web for people; technologies like Dapper and BlueOrganizer, which recognize objects in web pages; and Yahoo! Shortcuts, Snap and SmartLinks, which recognize objects in text and links." |
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Networking for Entrepreneurs "Social networking sites such as Facebook and MySpace have been big news- makers for several years now, but many entrepreneurs may be unaware that smaller business-oriented online networking resources exist as well. Business-oriented online social networks such as LinkedIn and ZoomInfo allow individuals to create profiles detailing professional experience, current occupations and business ventures and interests." |
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What's Working, What's Not "The great thing about marketing is that there's always loads of new ideas coming down the pike. For some, there might even be more possibilities than they know what to do with…but not direct marketers. We know what to do: Test anything that makes the remotest sense, and see if it works. With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers. [A] newcomer to the scene is ZoomInfo, which takes a different but fascinating approach. It harvests business peoples' names, addresses and titles from corporate Web sites and makes that data available to marketers. Of course, all these databases are compiled — not response — files. But they deserve a look." |
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Goodbye, Enterprise – Hello, Socialprise "Here's another word to add to your lexicon: "Socialprise." It's meaning is somewhat obvious: social tools + enterprise = "socialprise." It's a new term, but one we hope sticks around, since it's currently representative of one of the biggest shifts in business today. A company called InsideView is bringing the social web to CRM, and they're not the only one to do so. InsideView isn't a new company, but what they're announcing today is certainly new: it's called "SalesView," and it brings social media to Enterprise CRM. This on-demand business application scours the web, then presents relevant customer data, discovered through that web harvesting, as well as through specialized research providers and social networks. Out of the some 20,000 sources utilized, some are traditional, but many are "web 2.0" like Facebook, LinkedIn, Jigsaw, ZoomInfo, as well as web-based news sources, blogs, and job postings." |
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ZoomInfo, Salesforce.com Announce CRM Tool Integration "Business information vendor ZoomInfo has announced that ZoomInfo PowerSell is now fully integrated with Salesforce. Users of Salesforce can now use ZoomInfo PowerSell's advanced search capabilities from within Salesforce to "find and de-dupe new leads, qualify prospects and complete the data quality of their existing Salesforce leads, contacts and companies," according to ZoomInfo officials. ZoomInfo was certified and available in Salesforce.com's AppExhange this month. It's a business information search tool designed to help sales teams access sales intelligence on companies and people. PowerSell SF users can access personal profiles on decision makers with organized data and Web references. Matthew Gonnering, vice president of sales and marketing at Widen Enterprises, said by using the tool directly within Salesforce and our CRM workflow, "ZoomInfo has made it easy to find key contacts and build lists of prospects."" |
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Online Business Networking: 2 Horse Globalization Race "Increasingly people accept that Facebook serves a different function than LinkedIn. In simple terms: deals on LinkedIn, dates on Facebook. But the real race for business networking has two horses. LinkedIn is clearly one. The other is not Facebook, but Xing. This is where Xing's relationship with ZoomInfo is interesting. This could be their back door into the US market. ZoomInfo was an early Web 2.0 success story. I recall when they first came out how quickly they shot up the organic search listings on people searches. They became good enough to break the Google habit; I would often go to ZoomInfo first. On the plus side, ZoomInfo does not require anybody to update their profile. So they get a lot of profiles of people who are not on LinkedIn, the real late adopter majority. In business these are often the baby boomers with bi-focals in the corner office who sign off on the big deals. Valuable people in other words." |
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Defining Yourself Through Search "While, there are quite a few articles that talk about reputation management, the majority focus on protecting the reputation of a company. What about the reputation of business professionals like you and me? Personal reputation management is just as important to a business professional as corporate reputation management. There are a number of things that you can do to ensure you make a professional and accurate impression when others attempt to look you up online … Some other sites to consider when setting up your profile are people search engines like Naymz and ZoomInfo, both of which are frequently indexed for name searches." |
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The Evolution of a Résumé "South Florida recruiters say having a professional online presence is becoming more crucial. Vital information on candidates are found through Internet searches as the market shifts to passive recruitment, and Google-searches-as background-checks have become common in the hiring process. Paper and electronic résumés are not extinct, but they are only the beginning. Getting a job offer may depend on social network profiles, personal websites, blogs and YouTube videos. It's about your online footprint and the management of your personal brand. Debra Bathurst's human relations team at Oasis Outsourcing in West Palm Beach sifts through social networks when head hunting, especially because the market has shifted to passive candidate recruitment, she said. ''We would be behind if we weren't using LinkedIn or ZoomInfo,'' Bathurst said. But she added that much of her candidate base still comes from job board sites and employee referrals." |
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A Growing Network "The same technology that teenagers use to expand their social networks is changing the way businesspeople connect. While teens have flocked to social networking sites such as MySpace and Facebook, a host of other sites are targeting adults with jobs. The names sound like a cross between an energy drink and the latest allergy drug: Plaxo, Xing, Ryze, Spoke, LinkedIn, ZoomInfo, Ziggs, Jigsaw, Naymz. Most are less than five years old. The basic tool is the personal profile that a member enters. Some information may be visible to the online world, some only to other members. Full access to a member's information typically is available only by invitation from that member. Most sites offer free basic membership and sell upgrades." |
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Rocking on the Web "Created by the Colleges of Worcester Consortium Inc., “Worcester Rocks” is an example of how organizations — from nonprofits to big businesses — are using social media to connect with audiences to sell products or strengthen their brands. Social media — Internet Websites that bring people together in cyberspace to share information — include forums, message boards, Web logs, wikis, podcasts, pictures and video. YouTube, Facebook and MySpace are some of the best-known social media sites. Business social networking sites include LinkedIn, Ryze, ZoomInfo and Spoke." |
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Five Ways to Defend Your Online Reputation "It's not what other people think of you that matters. It's what they can find out about you on the Web that will affect your ability to get a job or promotion, rent an apartment, buy a house, be accepted into the school of your choice, or find the love of your life. Increasingly, your personal reputation is at the mercy of search engines, blogs, and social networks, none of which themselves have a sterling reputation for accuracy. Fortunately there are ways to fight back – d five ways, in fact. And it all starts with discovering the depth and breadth of your personal Net footprint. It's not enough to have the respect and admiration of your family and your peers; you need Google juice as well. Because if someone Googles your name and finds nasty things written about you, your credibility could be destroyed in an instant. Start by looking at so-called "people search" engines. Sites like Pipl, Spock, Wink, and ZoomInfo scrape information from other Web sites (like social networks) and slap it together into personal profiles." |
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David and Googliath "Many of the new ad networks focus on vertical markets such as Time Warner's new MomLogic and IGA's in-video game ad network. Institutions from Forbes.com to entrepreneurs like John Battelle's Federated Media now offer 60/40 splits to bloggers seeking ad support. Players as diverse as Facebook, Martha Stewart and ZoomInfo also have entered the fray. These ad networks are an attempt to aggregate the Web's fragmented traffic, and connect publishers and advertisers seeking to reach the same target consumers." |
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Nailed It: DMNews Spends a Few Minutes with Russell Glass of ZoomInfo "Traffic on ZoomInfo was growing very quickly. Because we were just starting to sell ads directly, a lot of revenues came from networks but, as anyone in this business knows, you need a lot of networks to ensure your inventory gets full coverage and ensure your fill rate is optimized. Managing the eight or nine networks we had was becoming extremely tedious. Our director of ad sales was spending a huge percentage of his day optimizing this group when I wanted him on the phone selling ads directly. Rubicon had a pitch, which fit very well with our needs: “Let us manage optimization of all networks.” Its products give us visibility into the value of all our networks and automate a lot." |
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Reveille and Hyperbole: ZoomInfo Hires Tad Goltra "ZoomInfo, an online business information search engine, creates four distinct business units focused on high-growth markets -- recruiting, sales intelligence, search and bizographic ad targeting. The recruiting business unit will focus on growing the overall strategy, product development, management and marketing of ZoomInfo's flagship product, PowerSearch. Tad Goltra takes on the position of vice president and general manager of the recruiting business unit." |
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Want to be Seen? Plant Name on Net "Laurie Murphy, chief executive of PeopleAreKey, an executive search firm in Cranford, says "passive candidate-recruiting techniques" are now commonly used by recruiters to identify job candidates. This includes using search engines like ZoomInfo.com, which pulls together information about individuals from Web sites across the Internet. With companies reducing hiring in anticipation of a tougher economic climate, it is even more important today to create a Web presence. Once the economy starts to improve, there will be a need to fill jobs quickly. Having your name appear where people doing the hiring are likely to look is important if you want to be found." |
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Does the World Need Another Way to Search? "Google’s dominance in online search hasn’t stopped hundreds of startups from trying to build a better mousetrap. Each is trying a new twist on search: geography, crowdsourcing, tags, user annotations, learned hierarchies and timelines. With $20 billion spent on online advertising every year, a killer search application can make a lot of money. Despite the potential upside, new entrants face significant challenges. Consider recently launched European social search site 123people, started by serial entrepreneur Markus Wagner and backed by incubator i5invest. The company aggregates contact information from a wide range of online sources, including Facebook, Hi5, Xing, YouTube, Last.fm and studiVZ. 123people faces a large number of competitors like Spock, Wink and ZoomInfo. And with good reason: Social search is a hot sector of the online industry." |
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Interview with Bryan Burdick "As ZoomInfo's chief operating officer, Bryan Burdick is responsible for sales, marketing, product and business development. Under his leadership and direction, the company achieved record growth and profitability in 2006. He was instrumental in launching a new line of business focused on advertising sales, as well as the beta site, www.thezoomlist.com, to begin experimenting with contextual search and advertising." |
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Hoover's Connect: A Visible Path to a Successful Brand Transformation? "The rumbles of Hoover's initiative with enterprise social networking tools provider Visible Path began more than a year ago, but the partnership did not roll out its final production version of Hoover's Connect that uses Visible Path technology until last week - an announcement that also included the news that Hoover's was acquiring Visible Path. Hoover's is moving to rebuild momentum as both an enterprise-oriented brand and an online brand that can both fend off newer competition for the attention of business audiences and to take on some of the more established brands in larger enterprises. This is no small feat to pull off, given the rapid rise of services like Generate, ZoomInfo and other services that mine Web content and other sources to provide services that can pick away at Hoover's market share even as they try to pick away at Factiva, OneSource and other larger business information brands. " |
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150 Invites To 123people.com For TechCrunch Readers "New comer to the people search game 123people.com is a Austrian based startup that is looking to provide a new take on the competitive people search market with a European focus. There’s no shortage of wannabes in this space. Spock, Wink, Zoominfo, WikiYou and PeekYou are a few companies we’ve reviewed previously. 123people.com joins that list, but there are a few differences that are worth mentioning." |
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ZoomInfo Trial Targets Prospects With Real-Time Sales Activity Tracking "Although ZoomInfo’s business information search engine helped corporations like Adobe and Bullhorn identify sales opportunities and build sales pipeline, the company was challenged with its own process to help its sales team navigate and prioritize through a heavy volume of leads. Waltham, MA-based ZoomInfo, is a business information search engine used by sales and marketing professionals to identify sales opportunities and build a sales pipeline by quickly finding information about industries, companies, people, products, and services. With no process in place to measure prospects’ online activity, ZoomInfo was having trouble prioritizing and targeting their prospects. The company generates thousands of leads every month, but wanted to move them through the buying process more efficiently to support the rep’s selling efforts." |
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Expand Your Job Search Online (Print Only) "ZoomInfo customer David Knutson of the Knutson Group is quoted about how he uses the tool: 'They’re excellent for discovering 'passive' candidates. I’m a ZoomInfo subscriber because it allows us to take a look at both companies and profiles nationally.'" |
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Sizing Up Your Dates the Cybersnooping Way "These days, there are enough niche sites to build a dossier. And that blind date doesn’t seem so anonymous anymore. A few minutes in front of a computer and you might find where he lives (Argali.com) where he works (Zoominfo.com), if his house is the most expensive on the block (Zillow.com), the size of his swimming pool (earth.google.com), where he’s lived the past 10 years (Zabasearch.com), his birth date (Birthdatabase.com), what people say about him on blogs (Feedster.com) and cross your fingers he didn’t get flagged at Dontdatehimgirl.com." |
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Best Ways to Find People Free Online "Generally, there are many ways to find people free online i.e. you can use various methods like people finders, address finders, white pages, reverse look ups, specific tips etc. You should also look at widely available public sources and white pages to find the person’s address free. There are some websites that offer free people finder tools and content to help you get reunited with your friend without paying a cent. Do look for people or person's contact info on these websites; Da Plus, Facebook, Myspace, Zaba search, ZoomInfo, friendster, Linkedin, soc.net-people." |
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What Makes a Blog Work? "Blogs are hot. Recruiting blogs have sprouted up on a regular basis for months, and competing writers now vie with each other for readership and "followership." The majority of readers of blogs are Gen Yers, and they are the influencers and indicators of what the future of media may look like. RecruitingBlogs.com recently published the results of its annual readers' ratings of recruitment blogs, sponsored by ZoomInfo. Here are the winners of that contest in 10 categories, and I urge you to take a look at each one of them. They all follow the rules for an effective blog that I outline below. " |
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Business Sites XING, ZoomInfo, Combine Social Network, Search "European business networking site XING and US business search service ZoomInfo are introducing a new way to bring their two continents’ worth of business contacts closer together, hoping to challenge rival LinkedIn as well as more general social networks like Facebook. Starting tomorrow, XING members will be able to search for and befriend more than 18 million business professionals who have registered profiles on ZoomInfo as well as just search for 40 million total profiles (including unregistered ZoomInfo profiles), who don’t use XING. " |
Arizona Republic
