In the past two years ZoomInfo has seen enormous sales growth, posting six record sales quarters and more than doubling our customer base. Our sales team has been focused and aggressive, and in the last several months we've won the Selling Power Sales Excellence award for "Best Sales Organization" and most recently the 2007 Nucleus ROI award for our implementation of Salesforce - all while rolling out a new product specifically targeted to sales and marketing professionals. It's been a wonderfully fun and frenetic time.
In this month's newsletter, we'd like share what we've learned together as a sales team, and what I've learned while managing this terrific group. We polled the entire team, and collectively chose the best insider tips and tricks to help you this fall.
Given that I am the VP of sales, I feel compelled to remind you to check out our sales offerings, ZoomExec and PowerSearch, by signing up for a free trial, but mostly I want you to find this newsletter helpful and informative. If you have any suggestions for how we can better serve the sales community, or if you have some tips to share, please email them to salestips@zoominfo.com.
Without further adieu, our tips for building an award-winning sales team .
Michael Souza
Vice President - Sales
10 Selling Tips from an Award-winning Sales Team
Try top-down targeting: Target mid- and non-management level contacts, as opposed to executive-level decision makers, but do it from the top down. For example, email the vice president of sales at an organization and ask him to connect you with one of his managers - so as to not waste his time. Ask him to get feedback from his managers regarding your product to see if it's worth his evaluation. The process usually flows well, as the exec spends little energy while the manager feels obligated to give the product a fair evaluation.
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Recruiting Power Tools |
 Take a ZoomInfo free trial and get a free copy of David Teten and Scott Allen's "The Virtual Handshake: Opening Doors And Closing Deals Online."
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Click here for a demo, free trial and your copy of The Virtual Handshake » |
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ZoomInfo Stats |
September is back-to-school season! If you’re looking for some smart people, ZoomInfo’s 37 million business professionals have a total of 454,662,800 years of education, including 327 million credit hours of undergraduate and graduate studies!
If each of ZoomInfo’s college graduates went to his or her alma mater’s homecoming game, the combined tailgate parties would require 387 tons of hamburger, 12.3 million pickle slices, 1.16 million jars of mustard, and 2,321,138 liters of beer and soft drinks – enough to fill an Olympic swimming pool!
Need to connect with people in small to medium businesses? You’ll find 7,304,600 people in ZoomInfo with experience at companies with revenue of less than $250 million. Need to find people in highly specialized roles, for example, a research organic chemist with a PhD, located in Indiana? ZoomInfo’s the place to look!
How many gatekeepers do you need to go through to find the decision-makers? Try out ZoomInfo’s database of 37 million business professionals and find the people you need to talk to - without the gatekeepers! Free Trial
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