zoominformer Sales & Marketing Edition | October 2008
Featured Articles

article_button Cross-Selling: Why it can fail
article_button A management perspective on cross-selling
article_button What's new with ZoomInfo

Let’s face it, the state of the economy is on everyone’s mind. What can you do to help impact revenue for your company? Consider putting more time towards cross-selling.

Cross-selling, with the customer’s needs in mind, can be effective in both generating new business and deepening the existing relationship. Here are a couple of articles that you may find helpful if you're interested in cross-selling.
Why Cross-Selling Fails and What You Can Do About It

In today's market, it is increasingly difficult to attract new customers. Many companies have responded to this reality by ratcheting up their cross-selling efforts, seeking to boost revenues and broaden relationships with their customers at the same time. In theory, it makes perfect sense. In practice, it is often easier said than done.

For the full article click here.
horizontal_line Cross-Selling: A Management Perspective

Cross-selling is one of the most important and rewarding services a salesperson or a customer service representative can provide. It is so powerful because the return on investment is very high and the impact on the relationship is very positive.

For the full article click here.
What's new with ZoomInfo?

Check out ZoomInfo in the recent "The Sales Wars" blog posting. Blogger Sasser writes, ZoomInfo's PowerSell "could have saved me so much time and helped me to make so much more money [as a sales manager]...they had executives deeper in the organization, complete with profiles, listed. Even I was listed."

To read the complete post click here.

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ZoomInfo and Salesforce unite!

Did you know ZoomInfo is fully integrated with salesforce.com? We'll be exhibiting at Dreamforce next weee, Nov 3-5.

Visit us at booth 720 for a chance to enter a special drawing!

Learn more about the intergration at
www.zoominfo.com/powersellsftour


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