Tradeshow season is upon us and we are all running in different directions, taking planes and lamenting the fact that tradeshow travel seems so glamorous on the outside … that is until you are crawling around the booth floor trying to hook up your internet connection and massaging your throbbing feet after day two. As exhausting as tradeshows are, though, they offer invaluable opportunities to connect with customers and prospects, and truly build relationships.
If you (or your team) are planning to attend a tradeshow in the coming months, I hope this month’s article by Mark Kolier helps in your planning process. As you plan to network with attendees and even other exhibitors, I also suggest you take a free trial of ZoomInfo’s PowerSell to right before the event. Give us a call and we’ll show you how to make sure your entire onsite staff ‘knows their stuff’ about your prospects and potential business partners before the show, and how PowerSell can help provide valuable information about each person and their organization after the show.
Happy Selling
Michael Souza
Vice President - Sales
Make the Most of Your Next Tradeshow
By Mark Kolier
You have been chosen to represent your company at the big fall industry tradeshow. Congratulations, you've got booth duty! Imagine the set-up day(s) before: lugging equipment and material, long hours standing on a thinly covered cement floor and the mind-numbing presentation at the booth across the aisle.
Maybe you're wondering why your company exhibits at tradeshows in the first place? It must work to some degree since they have been exhibiting for years. Or perhaps they feel that by not exhibiting, potential clients and competitors might begin to question the company's health. So while you think about your wardrobe for the conference (sensible shoes and all), the flight and hotel arrangements and breakfasts, lunches and dinners, think about what you can do in the weeks—or even months—prior to the event that can make the difference between generating quality leads versus returning home empty-handed.
|
|
Sales Power Tools |
 Sign up for a ZoomInfo free trial and get a free copy of David Teten and Scott Allen's "The Virtual Handshake: Opening Doors And Closing Deals Online."
Filled with clear, real-life examples, The Virtual Handshake shows you how to:
* sign new customers with online networks
* create a powerful professional presence online
* master the email deluge
* manage your contact database
* ensure privacy and safety online
Try out ZoomInfo – a powerful tool in David Teten's sales toolbox – and we'll send you a copy of the bestselling Virtual Handshake, the indispensable and vital sales resource.
Click here for a demo, free trial and your copy of The Virtual Handshake » |
|
ZoomInfo Stats |
Jack O’Lanterns, apples, little wizards, superheroes and ferocious beasts at the door – Halloween is on the way! If all 38 million people in ZoomInfo came to your house for a Halloween party, you’d need 2.9 million gallons of cider, 4.6 million pumpkins for fries (plus another 9.3 million for the Jack O’Lantern carving contest), 4,625 tons of kettle corn, and 1.85 billion pieces of candy corn.
Need to connect with people at Microsoft, Intel, IBM or Apple? You’ll find more than 23,000 in ZoomInfo! If you tried to meet this many technology leaders at a tradeshow, you’d have to attend 114 shows and network non-stop during the entire show, plus 6 hours each evening.
Looking for a freshwater ecologist in Alberta with a PhD? Or a medical ontologist in Maryland? You’ll find them in ZoomInfo!
How many gatekeepers do you need to go through to find the decision-makers? Try out ZoomInfo’s database of 38 million business professionals and find the people you need to talk to - without the gatekeepers! Try an instant free trial today!
|
|
|
