Nothing quite like the calendar ticking down to end-of-quarter to focus your attention. So we know you’re busy closing deals. But we did want to provide you with some insightful reading for when things cool down.
The sour economic news and start of summer weather may have caused some distraction, but more importantly it has also gotten the attention of anyone you're trying to reach. Times like these are perfect opportunities to evaluate and assess your sales and marketing processes. Are your sales and marketing teams communicating with each other? Do you have the tools and data needed to reach your company’s goals? This month’s ZoomInformer provides 8 tips on streamlining your lead generation.
You can tuck this away for reading after the quarter closes. For now, stop reading and start selling – there’s only a few days left! Good luck!
Cheers,
Chip Terry - ZoomInfo Profile
VP and GM, Sales Intelligence
Conducting a Lead Generation Audit – Fine Tune your Programs for Success
Jackie Walts
In these days of tight marketing budgets, companies are relying on lead generation to fill pipelines and increase sales. Whether executions are postal mail, email, paid lead programs, advertising or trade shows, lead generation programs that bring in a high volume of high quality leads at the right cost are a top priority. However, most companies are not getting the results they need.
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Mike Souza, ZoomInfo's VP of sales, leads an award winning sales team and is in the trenches like you! Have industry questions you want to ask? Contact him at askmike@zoominfo.com.
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Full integration with Salesforce allows you to:
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Find new leads and easily import into Salesforce |
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Enhance data quality of existing Salesforce leads |
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