Welcome to our inaugural "ZoomInformer - Sales and Marketing Edition" newsletter.
It's already been a busy year for ZoomInfo. In January, we launched PowerSearch 2007, adding company profiles, new search capabilities and workflow management tools with salespeople and marketers in mind. In April, we relaunched our www.ZoomInfo.com site, providing all of our 3.8 million company profiles to the business information searcher for free. Also in April, we unveiled an entry-level subscription product, ZoomExec, to provide salespeople with access to 1.3 million executive decision makers.
We recognize that the challenges faced by sales and marketers are very different from our recruiting customers. With that in mind, we felt it was time to launch a second monthly newsletter specifically targeted to your needs. As with our recruiting-focused newsletter, our goal is to deliver thought-provoking articles, tips and tricks from industry veterans and case studies from your peers. We'll touch on a variety of topics, including B2B marketing, how to build better relationships with existing customers and the secrets for success by some of the best salespeople and sales managers we know.
I hope you enjoy our first newsletter, featuring advice from Gord Hotchkiss, president and CEO of Enquiro Search Solutions. If you have suggestions for future topics, feedback, or are interested in contributing an article, please contact us at pr@zoominfo.com.
Bryan Burdick
Chief Operating Officer
Connecting with B2B Buyers - the When
By Gord Hotchkiss,
President and CEO of Enquiro Search Solutions
When organizations research upcoming purchases, how can you connect with them? First of all, you have to realize that that question actually is five questions, and each has to be considered separately:
- When: How far in advance of a purchase do B2B Buyers research?
- Where: Where do they conduct their online research?
- Why: Why are they doing the research? What is their intent?
- Who: Who is doing the research?
- What: What types of information are they looking for?
In this article, we're going focus on the first aspect, the "When."
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Enquiro Survey - Download! |
Enquiro Survey Reveals How Business to Business (B2B) Purchasers Buy
The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why? Do they use specific B2B search engines? When do they refer to a vendor’s site or an industry information site and what do they look for specifically?
This 52 page research document, now available as a free download, gives us valuable information on how to market to B2B companies and the individuals who work for them.
Click here to download » |
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ZoomInfo Stats |
Summer's here! If all of the people in ZoomInfo went to the beach on the same day and sat side by side, their beach towels would occupy the entire US coastline, plus the entire coastline of Nova Scotia, New Brunswick and Québec.
Need to expand your network in the Southwest? Use ZoomInfo to find more than 1.2 million professionals in California, Texas, Nevada and Arizona.
Need to focus on a smaller region? You'll find 195,000 people in San Francisco, enough to fill up AT&T Park nearly 5 times! If they all took the Muni to a ball game, they would fill more than 2500 light rail cars.
When was the last time you identified 8 professionals who met your specifications and researched their contact information, work history and education - all in 18 minutes? That's what the average PowerSearch user does, with every single visit.
Find the people you’re looking for – try out ZoomInfo PowerSearch today!
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