Featured Articles
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We found two stellar articles to help you prepare, courtesy of Marketing Maven and Sales & Marketing Management. Hopefully you find these as helpful as we did. Happy Holidays, and cheers to a great 2009! Your ZoomInfo Team |
2009 planning:
10 questions to ask
- and answer
It's important to have a good marketing plan going into 2009 - one that can produce results, even if you are working with finite resources.
This Marketing Maven's article outlines 10 questions to ask and answer to help develop an effective and efficient marketing plan for 2009. Questions like, "Are you fishing where the fish are?" to help you evaluate your current programs while considering what changes to make for next year.
Click here for the full article
Chronicles of a sales leader:
Plan to win in 2009
Whether you're wrapping up a record year or trying to pick up the pieces, it's time to reflect on what went well, what didn't and what's going to be different about your plan in 2009.
Most of us will be putting our plans within the context of a much tougher economic climate. That said, Jim Golder of Sales & Marketing Management put together a few key elements to help you assess and put together a plan to not just survive, but come out ahead in 2009.
Click here for the full article.
What's new with ZoomInfo?
ZoomInfo welcomes new leadership! Sam Zales has joined ZoomInfo as President and William Wechtenhiser as VP of Engineering. Sam will be responsible for driving the company's operations and business strategy, while William will oversee data quality improvements and the development of the company's next generation of products.
Click here to read the full story
Interested in a demo or free trial of ZoomInfo for Sales & Marketing? Contact your ZoomInfo rep or our sales department at salesintel@zoominfo.com or 877.705.1466.
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