This month's newsletter focuses on the importance of building a candidate pipeline. As many of you have probably experienced first hand, trying to find a candidate under a tight deadline can be challenging. A strong candidate pool can be your first defense. Learn how technology can help, in the article Build a Pipeline of Qualified Candidates. Time is of the essence and Lou Adler provides great insight on how you can use your time more effectively in his article How to Work a Cold List. As always, your feedback is welcome. Have a great month with continued recruiting success.

Jonathan Stern
Founder and CEO

There are plenty of great names on ZoomInfo, but that doesn't mean you should call them all. Time spent calling people you don't know and asking them to evaluate a new opportunity takes a great deal of skill and effort and time. You can maximize your results if you follow these two rules:

1. Minimize your calls to unworthy people.
2. Don't ask any questions that can be answered by a no.

A worthy person is someone who is either qualified and interested in your open opportunity, or knows someone who is. When calling off a cold list of names coupled with just the company name and the title it usually takes five to ten calls before you find a worthy person. Generally only one out of ten of these worthy people is a qualified candidate you can present to your hiring manager. This means you need to call 50-100 people to get one candidate! At 15 minutes per call this is 750-1500 minutes or 12 to 25 hours.