Information Integration
ZoomInfo is the premier business information search engine with information on over 37 million people and 3.5 million companies. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company websites, news feeds and other online sources - and identifies information on people, companies, products, services and industries. ZoomInfo then organizes this information into fresh, comprehensive, objective and easy-to-read profiles.
ZoomInfo is one of the most sophisticated automatic content generation systems in the world, with five patents and two patents pending. ZoomInfo's data is extracted and compiled by computer by combining proprietary Natural Language Extraction, Artificial Intelligence algorithms and Information Integration logic.
Because ZoomInfo's data is automatically generated using the world's most up-to-date source, the Internet, we deliver the freshest and most comprehensive information available with daily updates of our profiles.
ZoomInfo's semantic search engine continually crawls the Web and reads business information. Using proprietary Natural Language Extraction technology, ZoomInfo analyzes sentences to understand their meaning and to extract relevant information about companies, and people, such as the industry a company is in and its products or services, or the company a person works for and his/her job title.
ZoomInfo employs Artificial Intelligence Algorithms to analyze Website pages and to create a human like understanding of their content. With these algorithms, ZoomInfo analyzes the type of Website and the content of the Website based on how it's constructed. ZoomInfo is able to deduce that a specific paragraph is a company description or that a specific address contains the location of a company's headquarters to extract the most accurate and relevant information.
Once the most relevant data is extracted, Information Integration logic allows ZoomInfo to sift and to organize data, analyzing the information and determining what's up-to-date and what's not. ZoomInfo then creates and/or updates company and people profiles to deliver business users fresh, accurate, comprehensive and objective information.

