Information Integration
ZoomInfo's final step is to assemble and organize all of the information that has been gathered to make it useful to business users with fresh, comprehensive and accurate ZoomInfo profiles.
Many business people are mentioned in various places on the Internet. However, some appear more often than others. An accountant at ACME Corp., for example, might appear in a single news story on accounting methods, but the president of ACME Corp. might appear in hundreds of articles, press releases and other sources.
Every few weeks, ZoomInfo's Information Integration tools analyze all of the people it has found and determines matches. For example, the two Emily Watsons working as the CFO at ACME are most likely the same person, but the Emily Watson who writes for the San Francisco Law Review is most likely someone else.
After the people are organized into groups representing individuals, their profiles must be organized, which can be a complicated process. For example, imagine that Emily Watson left ACME to work for AT&T. We might find an ACME press release from last year stating that Emily is the CFO at ACME, but there may also be a page on the AT&T Website stating that she is a member of AT&T's management team. Should ACME be listed as a present or past employer in her profile?
ZoomInfo's Information Integration algorithm analyzes all of the pieces of data and determines the information that is up-to-date and that which is no longer current. ZoomInfo then creates a profile for each person that separates present and past information, removes redundant information and organizes educational data. ZoomInfo also include links the Web references for where the information was pulled.
More About Our Technology
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- Information Integration